About
LANGMaster.com is a comprehensive and sophisticated internet system designed for
individuals to learn foreign languages. It complements the educational system for
companies and institutions at www.langmaster.org.
- LANGMaster.com is the largest free online language school in the world, and is
connected to the Facebook community server (Free-Online-Language-School).
These features allow the acquiring of a large number of non-paying users.
- Thanks to the free education, LANGMaster.com represents a very strong marketing
product which can be used for the sale of purchased products, placement of any advertising,
etc.
- There is a number of possibilities how to make money on free language courses.
Besides this document you can find some more detailed explanations and information
about Czech Republic Case Study at
How to make money?
Characteristics
Free online courses
We offer courses in English, German, Spanish, Italian, and French. The courses are
localized into Czech, English, French, German, Italian, Russian, Slovak and Spanish. The courses
are designed for students ranging from complete beginners to advanced speakers.
We provide for free: 6 616 interactive exercises and tests, 928 chapters,
1 700 hours of entertaining learning, 49 808 sound recordings, and
11 263 pictures and photographs.
See the characteristics of the free courses at
Free Online Courses.
Facebook
Studying a foreign language is a demanding activity which is mainly about communication
and motivation. Facebook is an ideal platform which is able to significantly support
these two aspects (communication and motivation).
For each course, we developed a Facebook application, which allows starting the
course directly from Facebook, sharing it with friends, and creating a community
around the course and thus contribute to their expansion.
Entrance tests
The entire course is very extensive, and the optimal setting of the starting point
of your study will prevent you from inefficient studying of previously mastered
materials. The entry test will check the level of the user's language skills. Based
on the results of the entrance test, a chapter corresponding to the level of the
user's knowledge is automatically set.
Localization
The entire system has been localized into Czech, English, French, German, Italian, Russian, Slovak
and Spanish, with Vietnamese in preparation. Localization into another language
is very simple, technologically speaking; it merely means translating 100-400 standard
pages of text, depending on the number of localized courses.
eCommerce
Link to protection
The eCommerce system is linked to a protection system. The realization and generation
of license keys is performed in a fully automated manner.
Payment method
In eCommerce, you can pay using a regular credit card or a PayPal account. The currency
is Euro.
Open and scalable system
The web application can run on various partner domains and be further extended by
one of the following methods:
- Localization into other languages
- Offer of other online courses (we will transfer the course data of other publishers
to an electronic version).
- Offer of other paid dictionaries (we will process dictionary data of other publishers
in the EasyLex technology, protect them, and make them ready for sale)
- Offer of other download courses (we will protect the ready CD-ROMs with courses
of other manufacturers, convert them into a download form and offer them for sale
via eCommerce)
- Connection of eCommerce to the accounting system of our partner
- Change of currency in eCommerce
We are preparing
RE-WISE
We are in development of the RE-WISE online application for the learning and revising
vocabulary and phrases (see
Rewise)
This application will be free in the basic version, and the professional version
will require a fee.
It will contain a large amount of recorded words and phrases, acquired from the
most common world language courses (Oxford, Cambridge, etc.). The application will
thus be usable separately (without online courses) and will be easily expanded with
new vocabulary.
Improvement of the FB application
We count on continuous improvement of the relation between the educational programs
and the Facebook social network, based both on the users' feedback as well as on
new knowledge.
Downloads
Download of dictionaries for sale
The download of bilingual dictionaries with audio pronunciation is a paid accessory
of the courses. The dictionaries are processed using the state of the art technology
EasyLex (used, for example, by the British publisher, Collins Dictionaries).
See their characteristics at
Easylex, and
Dictionary.
Download of courses for sale
Those who are not satisfied with the features of the free online language learning
can download state-of-the-art language courses containing advanced didactic features
such as Speech recognition, Pronunciation practice using voice curves, the RE-WISE
method for easy and effective vocabulary building, interconnection of the course
with the dictionary (Click&See and Say&See functions) and grammar,
and many others.
See their characteristics at
Download Centrum.
Downloads protection
We use a licensed protection technology, SoftwarePassport (www.siliconrealms.com),
to prevent the unauthorized distribution of downloads, dictionaries, and courses.
Each download can be tried for a free trial period. After the expiration of such
a period, the user is prevented from continuing use of the product and asked to
purchase a license key. The license key is valid only for one specific computer
- it is a per-seat license for that computer.
LANGMaster.com offers interesting business opportunities in the form of partner
cooperation (see the existing
Partners)
Exclusive partnership for a certain territory
The partner acquires exclusivity for a certain territory by operating the application
on a domain which is exclusive for this territory. It has been technologically ensured
that it will not be possible to launch the LANGMaster applications of other partners
in this territory (protection by IP address).
Two possible types of this exclusive cooperation are possible:
Marketing Representative
The partner takes care of promotion and application marketing in the pertinent territory.
All operation, hosting, maintenance, and sale logistics are performed by LANGMaster.
The partner is informed in a transparent way of all business cases from which he
receives a commission.
Example: a company specialized in internet marketing could become a partner.
Exclusive Partner
The partner completely operates the web application, installed on its own HW and
SW. The partner pays a commission to LANGMaster from the realized business cases,
promotion, and other profits.
Example: a company with its own internet portal selling language products could
become a partner.
Domain
The domain on which a partner runs the application can be:
www.langmaster.XX
LANGMaster will lend the partner its own TLD for the pertinent territory. The partner
operates the application on this domain with eventual subsequent transfer of this
domain to the partner.
Own domain
The partner operates the application on its own domain.
Strategic investor
The technologically sophisticated LANGMaster.com (and LANGMaster.org) application
has great potential for a long term strategic investor. The investor will supply
the necessary know-how and funds for a quick, world-wide distribution of the application
and for its subsequent development. The investor will acquire a share of LANGMaster.com,
Inc.
Site localization partner
The partner will, at its own expense, perform the localization (100-400 standard
pages of text, depending on the number of localized courses). Subsequently, the
partner has the right to a commission from all business cases realized in the pertinent
language.
Example: a localization or translation agency could become a partner.
Supplier partner
We offer the possibility of including partners' electronic courses and dictionaries
on our portal for a commission. Promotion, sale, hosting, and maintenance will be
the responsibility of LANGMaster.
We will use our technology for preparation of downloads and protection against misuse
connected to eCommerce for partners' courses and dictionaries.
Example: a publisher of electronic courses or dictionaries, mainly on CD/DVD-ROM,
could become a partner.
Content holder Partner
A partner licenses its non-electronic courses or bilingual dictionaries to LANGMaster.
We will convert the courses or dictionaries to an electronic version and trade them.
For this, we will pay the partner the agreed upon license fees.
All the data is technologically processed to be immediately usable not only for
online learning, but also in the form of SCORM modules for LMS systems (e.g. at
www.langmaster.org) or for offline learning
in the form of protected downloads, CD ROM, or DVD ROM.
Example: an author or publisher of language courses or bilingual dictionaries could
become a partner.
Affiliate partner
The partner includes a link to LANGMaster.com on its website and gets a commission
for all the customers his website brings, even for repetitive orders. We offer 30%
commission on all sales! For more details see our affiliate program at
affiliate.langmaster.com
Example: a company operating internet servers or an individual website, blog owner
could become a partner.